Welcome to The Post Purchase Podcast, Episode 35. This is the episode set, where we're going to talk about creating relationships and joint venture partnership using influencers to help your business.
Welcome to episode 35 folks, Seth. And I are going to quickly walk you through our process that we've used to develop relationships with, quote, unquote, influencers in our industry, and how you can use this exact same strategy to help grow your sales. Whether on Amazon for physical products, or if you're doing digital, products delivered online.
So Yeah, so actually show on this is probably one of our most profitable strategies that we've ever used. Whether we're selling physical products or digital products, it doesn't matter. So, the premises, guys, that there are people out there that have already spent a lot of time, and a lot of money to aggregate your ideal customer. They have brought in people that would also be interested in your product or service.
So, if you can just develop a relationship with those people, then you can form a profitable joint venture partnership where, you know, like in our case, Sean, we've done this successfully with products or bloggers where we've taken our product to them and allowed them to make an offer to their audience for our products. So we're gonna get into those details.
But just realize how powerful it is to be able to tap into somebody who has already spent a lot of time, money, and effort, to build your perfect audience, Sean?
Yeah, exactly. So this is not a one and done type of system. What's required here is ongoing, step by step processes.
These are multiple touchpoints and multiple exposure to your, let's call it your dream, customer base, or your dream influencer base, OK?
It's not like, you know, reach out to somebody one time and asked for a favor that would, that would make you what what Ryan Miranda calls an *******. Don't be an ******* continually asking for favors.
What you want to do is reach out and say and I know this is going to come as a surprise Seth but what can I do to help you, what can I do to add value to your community? What can I do to serve your audience and that entirely changes the entire script and the positioning.
And it's not like you know to be successful in this set. It's kinda like mowing your lawn. You can go out there, mow your lawn, right? and it looks great for 3 or 4 days But guess what?
If you get a little bit of rain and a little bit of sunshine which is not typical in Indiana where you are this time of year. But the grass is going to grow back.
If you want to stay on top of it and continue to have a successful lawn, You know what? You gotta mow it every week and that's how you approach this.
You're planning tiny little seeds every day, every week, systematically, and you're not expecting for every one of those seeds to grow into 50 foot tall tree, producing fruit, All right? Some seeds germinate. Some seeds don't write.
Some get blown away in the wind, some get just the right amount of nurturing and sunlight, and and water, and they sprout into something amazing and surf.
I know that you can attest to this as well.
Some of those tiny seeds that we planted years ago are now producing an abundance of fruit for all of our businesses.
Yeah, so let me give you an example, Sean, of how we actually had this play out in our Amazon business.
So you probably remember, if you've been listening at all, the product that we sold early on in our Amazon journey, which was a Bamboo Pillow.
Well, one of the strategies that we used was this joint venture