Post Purchase PRO Podcast - Episode Forty Four - Content Creation, Content Repurposing, & The Value of That Content Over Time
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Welcome to The Post Purchase Podcast. This is episode 44.
Today we're going to talk about content creation, content repurposing, and set the value of that content over time.
Sean, I'm excited about this one because what we've been able to do or find pockets of high roi basically where can you spend a little bit of time or a little bit of money and get back way more in return. So it's disproportionate. So a lot of the businesses that we deal with are hooked on PPC or hooked on sponsored ads as other people would call it. They just have one arrow in their quiver when it comes to generating traffic. But what we like to do Sean, go out there and find unique ways to drive traffic that can build on themselves or we can own the traffic forever. So let's jump into some of those topics we were just discussing before the call. Yeah. Definitely, so there's a difference in traffic like I was just having a conversation with my father, who's super old school like, like, you know, if Seth is average I'm old school my father's like antiquated he's he's like an antiquity in the business And he says Hey, said, I need to talk to you.
How would you suggest I make sales for this product? I'm like OK, Well, let's talk about traffic You know if you can't get eyeballs on your product or your service then you need to create traffic.
So you pay for traffic, right? You trade or earn traffic or you own traffic? Do you have a customer list? No. OK, so, Dad, what makes you think you're gonna listen to the advice I give you today, if you have a list. Anything I've said, in the last 20 years.
So, my son, Seth has a customer list of about 4442 contexts. I think you're actually on his list.
And what he's found is that since he's developed, that asset, that list, that traffic, OK.
He's been, he's been able to send out text message marketing, like you just received when, probably 20 minutes ago, and for every single message he sends, he'll earn about $1 in top line revenue per person on his list. He said of blast last night, 442 people, it had like, $540 in revenue.
Today, I think you were part of, I sent you, wanted to be sales messages.
As soon as he sends out the blast, this phone starts ringing and he's already done 500 sales, haven't you cash, you just walked in. So, what that is, that's taking content, right? That is a text message blast. And putting that out there, to your asset, your customer list. That's traffic that you control.
That's the difference. When we talk about post purchase marketing. You can either go out there and pay for traffic, You get paid today, and that's it.