Post Purchase PRO Podcast - Episode Forty Six - The First Line Of Defense For Stopping Unauthorized Resellers With Special Guest Michelle Bonadonna
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Welcome to another episode of The Post Purchase Pro Podcast. We're so excited to have a very, very special guest today with us. Michelle Bonadonna. She is from VantageBP: BP. Sorry. She is the VP of Sales there. And we were talking to her the other day, and we knew right away we had to get her on the podcast. Her and her company are performing something that hardly anybody in the space ever pays attention to. And, but when this is a problem for you and your Amazon business, that is a huge problem. And we experienced this ourselves. But we will kinda tease it there. So Michelle, kind of tell us who you guys are, what you do, and what your mission is.
Yeah, definitely. Thanks for having me today.
So, Vantage: BP is an online brand protection company. We focus on removing unauthorized resellers. In addition, we can also remove counterfeit listings and IP infringement.
The company was actually founded more on the Black Market Counterfeit space originally, because that was more of the problem in the beginning, however, as the years gone by the unauthorized reseller piece, that's definitely the biggest threat to the majority of our accounts business.
And so that is more of what our daily enforcement focuses on now at this point, but we still maintain all three enforcement's within our service.
Yeah. That's amazing. So Michelle, we started our businesses in 20 14 and we're a private label seller and we were selling our own brands. And we would have people come and attach on our listings and sell our product as an unauthorized seller and we used to call them hijackers because they were hijacking. That's what everybody used to call them. So we were building all these brands, and it seemed like it was a full-time job for our staff to fight off these on our authorized sellers. And if you're a brand owner selling on Amazon, you don't even realize that. This is possible. A lot of times!
But, what happens is, when you build a listing on Amazon, anybody that comes to sell on Amazon and, looks at the catalog, can see that as an eligible listing, a lot of times, to sell on that listing alongside you. Because, Amazon is a third party marketplace, not just a place where you get to be the sole outlet for that product, unless certain steps are taken. So, Michelle, kind of explain what an unauthorized seller is, and then how it actually is damaging a business from, from like a revenue perspective.