Post Purchase PRO Podcast - Episode Fifty Nine - With Special Guest Adam Shaffer
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This is the Post Purchase Pro podcast, and today we're back again with a swapped co-host instead of shot, and we have Danny, which is our marketing director. So super excited to have you back with us Danny. Also, we have a great guest with us. Mister Adam Shaffer
Atom by Atom is the President of Omni channel distribution, and those guys are approaching Amazon and E-commerce in a completely different way than than most other people out there. So I'm excited to dig in and kind of learn what you guys do, and we can kinda get into the weeds about what makes somebody successful on the platform, and, and all around, how do you grow in this space that's becoming more crowded. So Adam, welcome to the show. Let's, let's kind of dig in and how did you become the president of omnichannel distribution?
Well, first of all, thanks for having me on the show. I'm really excited to be here and great to meet you guys. I'm you know, really interested in what you guys also do in addition to, you know, talking about and bringing information to the Amazon sellers. So I think, you know, thank you for that. I'm the President of omnichannel distribution.
And we are a brand accelerator for e-commerce marketplaces. Predominantly Amazon, because it's the biggest in the US and really in North America.
But we do help brands on Wal-Mart and e-bay and some niche marketplaces also. We do also help with Shopify sites where that's needed.
But, the big, the big focus is much more Amazon than anything else, and we work with brands that are known brands. We work with brands that are mid-sized brands and up and coming and then we work with, you know, brand new brands. We don't care if it's private label. We don't care if it's a well-known brand. We care if there's a story to be told about the brand.
And if the brand owners are passionate about the brand and it, you know, if they're looking for growth and brand protection and acceleration.
So, we're not really, the guy said, build and create the new products. Although, you know, we've done a bunch of our own in the past.
We really prefer to work with brands and where it's hard to be an expert at everything. And today you have to be an expert in so many different areas of the cycle to be really good at Amazon.
You know, we're there to help, no. So that's what we do. We have about 30 different brands under management.